Brad Neff, formerly the Vice-President of Marketing & Business Services for the Florida Association of REALTORS® that later became known as REIS, the wholly owned high-tech subsidiary of FAR. While working for FAR, Brad oversaw the operations of The Technology Helpline call center, MLS Advantage and several other technology based REALTOR® services. 

Prior to joining FAR, Brad worked for the intellectual properties division of Bell Laboratories in software development, product management and call center operations.

Brad is now the CEO for The Archimedes Group, a technology and consulting firm that is helping companies to develop powerful new services and applications so that you, in turn, can be more successful.